Greater>Than Clothing

I have what you could call a cold-start problem here at Greater>Than. It’s hard to talk about what the company does, because it hasn’t really done all that much yet. I’ve been spending more time working on the company than I have working in it. Some would say that’s the right place for my efforts in the beginning, and I would agree, but honestly it’s just a tad frustrating that I run a company that doesn’t yet have any products.

I was out the other night and had occasion to tell an acquaintance about the company. She was encouraging, but threw me a little with her well-intentioned query as to why I wasn’t wearing any of my stuff. When I have something, I assured her, I’ll be wearing it every day. I’m looking forward to being able to both show and tell.

Toward that end, I’ve commissioned two designs. Ultimately, I don’t want to be the sole idea generator; I want Greater>Than to be a design catalyst, supplying a positive, rewarding environment in which designers can express themselves. First, however, I need to get the idea out there. Step 1: blog. Status: you’re looking at it. Step 2: prototypes. Status: In progress.

I looked at a bunch of print shop websites trying to find one that seemed like it would be a good fit for Greater>Than Clothing. I liked what I read at the Mammoth Printshop site, and started an e-mail correspondence (it helped that they list Johnny Cupcakes as a client - I dig a lot of their stuff). Mammoth does commissioned design work as well, so I sent them some descriptions to see what they thought and to gauge whether they could execute them for me. I liked the discussion; their responses made me feel like they knew exactly what I was looking for. Plus, the fee seemed reasonable, so they got the business.

So, the first two Greater>Than designs are in progress, potentially as I write this, which is very exciting for me. Stay tuned for the design descriptions I sent. I’ll post them as part of my effort to “show my work” (something I always got dinged for in middle school math classes).