Greater>Than Clothing

(Part 1) (Part 2)

As I continued to explore what Greater>Than meant to me, I realized that it could be an encapsulation not only of the product, but of the entire project. The name and symbol began to represent an ethos, a set of principles to anchor the development of the organization.

Greater>Than, to me, is both aspirational and inspirational*. It’s a statement of appreciation, a way to highlight that which is excellent. Therefore, the company must seek excellence in its operations as well as its products. This will require diligent, conscious effort, as every choice will either bring the company closer to this ideal or move it farther from it. Inevitably, mistakes will be made, but hopefully the symbol will act as a compass, a constant reminder of the correct direction.

So what does it mean for a company to be excellent? I don’t know exactly. Greater>Than will have to serve as a testing ground to a certain extent. However, I do have a few ideas, and since one of them is that a company should commit itself to adapting to new information, hopefully I can start with the basics and learn from there. I think simply acknowledging that one aspires to excellence is a significant step. Here are some of the ideals I associate with Greater>Than, (I’ll clarify each in future posts):

• The free exchange of ideas
• Sustainability
• Inclusivity/Community
• Integrity demonstrated through openness
• Adaptability
• Positivity
• Generosity
• Humility

What am I missing? What would you expect from a company called “Greater>Than”? Let me know in the comments, or click the “contact” link in the header.

*Both aspiration and inspiration have a secondary connotation of the drawing in of air to the lungs. That’s not a bad description of what it feels like to be at the start of a venture like this. I feel like I’m taking a big deep breath to center myself, just like I would before cross country races in high school.